You may be just an engineer, but do you know what your ultrasonic transducer company sells?

You be tempted to think that it is the final product - the ultrasonic welding transducer, tools, and driver - or maybe the ultrasonic surgical handpiece, consumables, and main console.

As far as the engineer in you is concerned, what your company sells is the systems and processes by which your device has been developed, assembled, tested, and maintained.

If you don't have excellent systems and processes, your company is losing money even if they are making money! That is because such products development & support will consume an unnecessary amount resources, thereby resulting the lost opportunity for new development.