If you have been on this list for any amount of time, you probably know that I'm not a big fan of diving right into problems without and unbiased survey of all available options and evaluation of risk.

But I do think there is a required level of inspiration necessary for any major breakthrough. I also believe that those breakthroughs don’t happen in a repeatable way; they just happen.

However, after that breakthrough, you and your team will be on a marathon to get that idea into the market in the form of a successful product from both engineering and business objectives.

Basically, after you found the perfect running shoes you should get ready to run for a long while. Don’t think you are in for a stroll.